Good God almighty he’s done it again. I suppose it’s been a few years since the last time he changed his name, but wouldn’t you just know it we now have another way to refer to Sean Combs, and that is Love. His name is simply Love, or Brother Love, I suppose if it’s a more formal setting. But forget Puff Daddy, Puffy, P. Diddy, Diddy or anything else you thought you knew him as because he won’t be responding to any of those former monikers anymore. 

This announcement came just around his 48th birthday, making it no doubt harder for friends, family and well wishers to know what the fuck to put in his birthday card. It must be a rib on everyone. Imagine you’re his mate and you’ve forked out on a $5000 Rolex watch with his name inscribed on it, just for the big narna to go and change his name on the day. You’d be fuming. Still, as one of the most famous rappers the US or even the world has ever produced and as one of the most powerful men in the music business, he really is at liberty to do whatever he likes. If that’s his name, then that’s his name. End of. However, not everybody is taking the news so lightly as the wrestling world of all places has jumped into action to remind Mr. Combs that there is already a Brother Love and the name isn’t free for use.


However the villainous wrestling manager, portrayed by wrestling royalty Bruce Prichard, who just so happened to introduce the WWE universe to The Undertaker 27 years ago this month, hung up the Brother Love gimmick many years ago, meaning that it may just be up for grabs. Perhaps a match between Diddy and The Undertaker is the only civil way to decide this? Either way, I look forward already to his next name change. What’ll it be? The Gobbeldy Gooker? Doink The Clown? How about Stone Cold Sean? Stay right here on Mojo20.com for all updates and important information.


Words by Stuart Green (@mojo20_music)


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